January | 2019 | | Oil & Gas news

FCA Super Bowl Commercials Showcase Dodge, Jeep, And Ram

Watch them here before the big game on Sunday.

Chrysler has a strong history with Super Bowl ads going back several years now. The 2019 showdown in Atlanta won’t be any different, with FCA airing three spots featuring very different vehicles in its lineup. Or rather, there will be at least three. In its press release on the Super Bowl, FCA was a bit coy in saying these spots are “a taste of what’s to come.” In other words, there could be additional spots during the game.

Still, with these three commercials, the automaker has nearly three minutes of prime time advertising during the Super Bowl. No definitive pricing for such airtime has been revealed anywhere, however, it’s believed that a 30-second commercial during the big game these days goes for around $5 million. So yeah, even if FCA cut a bulk-rate deal, the automaker has some serious dinero invested in hopes of getting your attention.

Let’s take a look at the three spots FCA is sharing now, to see what those millions of dollars will buy.

Dodge: “The Devil Went Down To Georgia”

 

With Dodge having a solid lineup of Hellcat-powered vehicles and Super Bowl LIII taking place in Atlanta, it’s the perfect opportunity to riff on the classic Charlie Daniels Band song The Devil Went Down To Georgia. Predictably, the clip features the Charger and Challenger Hellcat smoking the hides on straightaways, around corners, and there are plenty of artsy action shots as well. Yes, there’s an SRT Durango hiding in there and we know it doesn’t have a devil engine under the hood, but it still has 475 horsepower so we’ll give Dodge a pass on that one.

Jeep: “Crusher”

 

We’ll admit to thinking this one is pretty clever. It’s a spot advertising the new Jeep Gladiator, and it opens with an old Gladiator headed to the crusher. Midway through the destruction there’s a cool Stephen King moment straight out of Christine, where the Gladiator comes alive. As it reforms itself, low and behold a new Gladiator is born. Yeah, it’s a bit cheesy but you know what? We like cheesy. Sometimes.

Ram: “Can’t Remember”

 

This Ram commercial could fall on the other side of cheesy. It’s literally a minute of two cowboys talking about memorable Super Bowl commercials, though they can’t remember the companies or products behind them. Eventually the camera pulls back to show a new Ram 3500 pickup. Something tells us this commercial could become one of those “can’t remember” ads the cowboys were talking about.

Super Bowl LIII airs this Sunday on CBS.

Source: FCA

Gallery: FCA Super Bowl LIII Commercials

Hide press releaseShow press release

Dodge, Jeep® and Ram Brands Launch Videos Online in Advance of Big Game

January 29, 2019 , Auburn Hills, Mich. – Dodge, Jeep® and Ram brands each pushed out a video across their digital and social channels today in advance of the big game.
 
“We have something new up our sleeve leading up to the big game this year,” said Olivier Francois, Chief Marketing Officer, FCA. “We launched these three videos today to give our fans a taste of what’s to come. As for what’s next, everyone will just have to wait and see.”
 
Dodge brand: “The Devil Went Down to Georgia” (The Dodge brand lineup of vehicles has arrived in Atlanta, Georgia.)
Dodge brand’s “The Devil Went Down to Georgia” was created in partnership with Doner Agency and Racing Cowboys.
Jeep brand: “Crusher” (Completely new with evolved features, it’s got the look of adventure and the guts of a Gladiator.)
Jeep brand’s “Crusher” was created in partnership with DDB.
Ram brand: “Can’t Remember” (What was your favorite spot?)
Ram brand’s “Can’t Remember” was created in partnership with The Richards Group.
Advertisements



Please follow and like us:
0

Lexus LC 500 Inspiration Edition Debuts Bright Face In Chicago

The Flare Yellow paint finally arrives in America, and there’s an interior to match.

The 2019 Lexus LC 500 Inspiration Edition brightens the Chicago Auto Show by covering the grand tourer’s svelte body in Flare Yellow paint for the first time in the United States. The colorful coupe goes on sale in April for $106,210, and Lexus is limiting American availability to just 100 examples.

In addition to the bright yellow paint, the LC 500 Inspiration Edition’s exterior features exposed carbon fiber elements for the roof and lower grille insert. it rides on dark 21-inch wheels with an array of Y-shaped spokes.

Stepping inside, occupants find yellow Alcantara door panel inserts that evoke the shade on the exterior. The seats have white semi-aniline leather upholstery, and yellow stitching accents them, in addition to the dashboard, center console, and glovebox.

The powertrain is the same as the standard LC 500. A 5.0-liter V8 produces 471 horsepower and routes to the rear wheels through a 10-speed automatic. The coupe can hit 60 miles per hour in 4.4 seconds.

The 100 folks who buy the LC 500 Inspiration Edition also get a garment bag with a Flare Yellow lining and matching stitching.

Lexus has been showing off the Flare Yellow paint on the LC 500 for several months. The bright shade debuted on the coupe as a concept during Monterey Car Week. The company debuted a production version (gallery above) to Europe at the 2018 Paris Motor Show.

Lexus appears ready to broaden the LC lineup after showing off a convertible concept at the Detroit Auto Show. The company is seriously hinting that a production version is on the way, and the droptop would look amazing in this bright yellow color.

Source: Lexus

Hide press releaseShow press release

2019 Lexus LC 500 Inspiration Series Debuts in Chicago
A limited-production coupe with an awe-inspiring appearance
First offering of Flare Yellow exterior paint for the LC in the U.S.
Unique interior features custom colors, materials and door sills
January 30, 2019
CHICAGO (January 30, 2019) – Lexus is bringing some heat to the 2019 Chicago Auto Show with the first public appearance of the 2019 LC 500 Inspiration Edition. The third vehicle in the Lexus Inspiration Series, this LC 500 is a limited-edition model that features a unique mix of colors and features that build on the coupe’s stunning design.
 
All 2019 LC 500 Inspiration Series coupes feature vibrant Flare Yellow paint, a rich, metallic shade of yellow that’s eye catching from a distance, yet subtly handsome up close where the deep layers of paint highlight every crease in the sheetmetal. Standard 21-inch wheels and tires give this LC the perfect stance while the carbon fiber roof and lower grille insert add just the right amount of contrast.   
 
The interior of the LC Inspiration Series also gets several unique design elements.  Bespoke Yellow door inserts made of Alcantara connect the exterior to the cabin while the standard touring seats feature semi-aniline leather with yellow stitching. That same stitching is also used on the instrument panel, console and glovebox to give the entire cabin a one-of-a-kind look.
 
It’s not exactly a one-of-a-kind look, however, as there will be a total of 100 of these LC 500 Inspiration Series cars produced. An inscription on the carbon fiber door sills marks each car as part of this exclusive production run and each car will come with a matching leather Lexus garment bag that folds into a spacious travel bag. Flare Yellow lining highlights the inside panels, and double yellow stitching adorns the top hem which makes it a perfect complement for a weekend getaway in this new LC.
 
The LC Inspiration Series is powered by the same 5.0-liter, normally aspirated V8 found in every LC 500 coupe. It sends 471-horsepower to the rear wheels through a 10-speed automatic transmission, a setup that is capable of delivering a 0-to-60 mph time of just 4.4 seconds.
 
The 2019 LC 500 Inspiration Series will go on sale in April starting at $106,210 not including destination.
 
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 241 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers six F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
 

Please follow and like us:
0

Toyota 86, Subaru BRZ Rumored To Get The Axe [UPDATE]

Nothing is confirmed at this point, but the timing seems right.

Update: Added statement from Toyota that suggests the 86 won’t be dropped as the rumors suggest.

Now that the Toyota Supra is officially a thing, some people have been wondering about the future of Toyota’s other sports car, the 86. A new report from Japanese Nostalgic Car suggests the end could be nigh for the runabout, as well as the clone-close Subaru BRZ. The news outlet cites a forthcoming report from another source that will allegedly reveal the cancellation of both sports cars. That report is said to come out later next month.

We couldn’t wait that long, so we shot some inquiries to both Subaru and Toyota on the subject. A Subaru representative told us that a second-generation BRZ was previously confirmed, but the automaker is unable to discuss specifics about it at this time. It seems the BRZ will continue in some fashion, at least in name. 

Similarly, Toyota seems just as optimistic about the 86, though the company stopped short of saying a new model was in the works. Here’s what a Toyota spokesperson told Motor1.com directly:

“As Akio Toyoda said at the reveal of the 2020 Supra, Toyota is committed to building exciting vehicles, including sports cars. The 86 has been in the Toyota family since 2013 and the plan is that it will continue to be a part of Toyota’s sports car line-up.”

Furthermore, the article from Japanese Nostalgic Car also mentions Toyota and Subaru could be parting ways on its sports car partnership, though no details on that separation are provided. The companies teamed up for the BRZ/86 development, with Subaru providing the naturally aspirated flat-four engine and Toyota backing it up with a six-speed manual, among other things. The car launched with both automakers in 2012, and though a few special editions have cropped up through the years, it remains primarily unchanged to this day.

The rumors are indeed timely, to say the least. Toyota offers its new Supra with a four-cylinder option in markets outside the U.S., slotting directly into the spot currently occupied by the 86. Now would seem a logical point to put the 86 to bed, but that doesn’t mean a Toyota/Subaru partnership is completely dead. Rumors about a revived Toyota MR2 – once again with Subaru DNA – have stirred recently. Could the BRZ become a mid-engine car? Could Toyota continue a relationship with Subaru to introduce a new MR2?

So many questions. It looks like the next few months could be very interesting for both Subaru and Toyota fans.

Source: Japanese Nostalgic Car via Autoblog

Please follow and like us:
0

Toyota Super Bowl Ad Shatters Perceptions With RAV4 And ‘Toni’

Never underestimate yourself.

Toyota has some great ideas for this year’s Super Bowl. Last week, the Japanese manufacturer revealed its entertaining ad from Lexus – or should we say a four-minute mini-film, and now the Toyota brand itself is introducing its spot for the Big Game. The marque puts the spotlight on “two game-changers” – the new RAV4 Hybrid and female football player Antoinette “Toni” Harris.

Promoting its latest electrified SUV offering, Toyota says it’s “a hybrid that will defy expectations and redefine what it means to be a hybrid.” It’s described as the vehicle that will “shatter perceptions of hybrids” and that’s the main connection with Harris – the 22-year-old Detroit native is “shattering perceptions of a football player.” Toni is the first female football player to play a non-specialist position and is also the first and only female player to date to be offered a full scholarship as a non-specialist on defense.

“I am thrilled to partner with Toyota on our like-minded quest to defy expectations, lead the charge without compromise, and overcome adversity,” she comments. “I hope this will inspire others who are experiencing a similar journey.”

The ad is directed by Joe Pytka who has more than 80 Super Bowl commercials and will be aired in the first ad break of the second quarter of Super Bowl LIII. The clip focuses on all the bad things Harris has heard about herself in the past – that she’s too slow, too small, and she’d never get to the next level of football.

“We’re excited to highlight Toni’s inspirational story during the Big Game and remind viewers that assumptions should always be challenged,” Ed Laukes, group vice president, Toyota Marketing, says. “The team realized quickly that Toni spent her life defying expectations and would be the perfect spokesperson to reinforce the RAV4 Hybrid defying-expectations message in the spot.”

Source: Toyota

Hide press releaseShow press release

PLANO, Texas (January 29, 2019) – Toyota returns to the 2019 Super Bowl with a spotlight on two game-changers – the all-new 2019 RAV4 HV (RAV4 Hybrid) and powerhouse female football player Antoinette “Toni” Harris.

The Super Bowl spot, which will appear toward the end of the second quarter, features the 2019 RAV4 HV (XSE HV grade, specifically), a hybrid that will defy expectations and redefine what it means to be a hybrid. Performance-wise, the 2019 RAV4 HV is truly the no-compromise crossover sport utility vehicle thanks to its enhanced power and acceleration.

“The 2019 RAV4 HV is the vehicle that will shatter perceptions of hybrids, much like how Toni is shattering perceptions of a football player,” said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “We’re excited to highlight Toni’s inspirational story during the Big Game and remind viewers that assumptions should always be challenged.”

Narrated by sportscaster Jim Nantz, the spot features 22-year-old Detroit native Toni Harris, the first female football player to play a non-specialist position. She is also the first and only female player to be offered a full scholarship as a non-specialist on defense. As a sophomore defensive back (free safety) at East Los Angeles College, Toni has received four scholarship offers from universities excited to help her continue her journey on and off the field.

“I am thrilled to partner with Toyota on our like-minded quest to defy expectations, lead the charge without compromise and overcome adversity,” said Harris. “I hope this will inspire others who are experiencing a similar journey.”

Directed by legendary Super Bowl director Joe Pytka who has directed more than 80 Super Bowl commercials, “Toni” was Pytka’s first time working with Toyota. “Toni’s story and the Toyota RAV4 HV narrative complement each other nicely and it was a true pleasure to feature them during the most-watched television event of the year,” said Pytka.

More than four years ago, Toyota adopted a cohesive marketing approach, inclusive of multicultural marketing, bringing together its agencies into a total market model called Total Toyota or T2. The Total Toyota team, includes Saatchi & Saatchi, Burrell Communications, Conill Advertising & interTrend, with Zenith placing TV and outdoor media buys.

For this year’s Big Game, Burrell Communications created and produced Toni’s story, with additional support from both Saatchi & Saatchi and Zenith Media.

Please follow and like us:
0

Italdesign Teases Something Fast Coming To Geneva Motor Show

Whatever this is, it sure has a big wing.

Italdesign took the wraps off the Zerouno coupe at the 2017 Geneva Motor Show and chopped off its roof a year later at the same event in Switzerland to introduce the Zerouno Duerta. For the 89th edition of the show held in the most populous city of the Romandy, the niche marque owned by Audi will introduce a new mysterious model.

Details about the car are not available at the moment of writing, but the original teaser and this new video published by Italdesign on Facebook hint at something seriously fast. The attached clip appears to be showing a large rear wing of what could very well be a mid-engined car. It remains to be seen whether it’s a road car or a track-only machine, but whatever this is, it’s certainly a thoroughbred performance car.

The aforementioned Zerouno was largely based on the Audi R8 / Lamborghini Huracan platform and we won’t be too surprised if the new Italdesign model will inherit most of the hardware from another high-end product of the Volkswagen Group. Production will probably be extremely limited considering the Zerouno couple was built in only 5 examples and the equivalent Duerta was also a five-car affair. Prepare to pay a lot more than the equivalent VAG car upon which Italdesign’s new car is most likely based.

Aside from launching performance cars under its own name, Italdesign is also teaming up with various other companies. The most striking example would have to be the Nissan partnership for the GT-R50, a special edition of the Godzilla limited to 50 cars and priced at €990,000 (almost $1.13 million at current exchange rates) in Europe before taxes and options.

Italdesign will introduce its new car on March 5 during the first press day of the 2019 Geneva Motor Show.

Source: Italdesign

Please follow and like us:
0